Keynote speakers > Hayian Song

Professor Haiyan Song

Associate Dean and Chair Professor

Mr and Mrs Chan Chak Fu Professor in International Tourism

School of Hotel and Tourism Management

The Hong Kong Polytechnic University

Areas of Research Expertise

• Tourism Demand Modelling and Forecasting
• Tourism Impact Assessment
• Tourism Satellite Account
• Chinese Economy under Transition
• Wine Economics

Areas of Teaching Expertise

• Tourism Economics
• Tourism Forecasting
• Quantitative Methods
• Competition Issues in Tourism
• Wine Branding and Communication

Personal Introduction

Professor Haiyan Song has a strong background in Economics. His research focuses on tourism and hotel demand analysis, service recovery, tourist satisfaction, and wine economics. Over the years, Professor Song has played significant roles in a number of international consultancy and collaborative projects, covering tourist satisfaction and service quality indices, Asia Pacific visitor forecasts, web-based tourism demand forecasting system, and development of the Guangdong tourist satellite account, which have considerable impact on tourist destination management. Two of his co-authored books on tourism forecasting have been well received by researchers and practitioners. Professor Song has written extensively on tourism forecasting methodologies and many of his work has appeared in such academic journals as Journal of Development Economics, Annals of Tourism Research, Tourism Management, Journal of Travel Research, and International Journal of Hospitality Management.

A frequent guest speaker on international conference circuit, Professor Song has shared his professional insights on issues ranging from tourism impact assessment, tourist satisfaction and service quality indices, tourism and hotel demand forecasting, to consumer behavioural studies. Among his professional affiliations, he is President of both the International Association for Tourism Economics (IATE) and International Association for China Tourism Studies (IACTS) and is a Fellow of the International Academy for the Study of Tourism (IAST). He is Editor-in-Chief of Journal of China Tourism Research, Resource Editor of Annals of Tourism Research, and Deputy Executive Editor of Tourism Tribune.

Professor Song taught at Dongbei University of Finance and Economics in China, Glasgow Caledonian University, University of Abertay Dundee, and University of Surrey in the UK before joining the School of Hotel and Tourism Management at The Hong Kong Polytechnic University as Chair Professor of Tourism in August 2004. The honours he received include the John Wiley & Sons Lifetime Research Achievement Award by the International Council on Hotel, Restaurant and Institutional Education in 2010 and Michael D. Olsen Research Achievement Award by University of Delaware in 2014.

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